Innovation Beyond Borders
DESIGN EST: 2002
Nikki Wolfe
Principal UX / Product Design
Hi—I am a Senior UX Strategist and Principal Designer based in Atlanta, GA, with over 15 years of experience shaping transformative user experiences across diverse industries.
I’ve had the privilege of designing for and leading design initiatives for global brands/organizations like Newell Brands, PayPal, Sharpie, NBA/Turner Broadcasting, CNN, Kimberly Clark Professional, BJ Wholesale, NexTraq, Pfizer, Penn State University, Equifax, the City of NYC, the Federal Reserve Bank of New York, and many more.
I've consulted in UX, product design strategy, and research for agencies in San Francisco, New York, Chicago, Oregon, Pittsburgh, St. Louis, Boston, and Atlanta. Previously, I co-founded a remote UX agency, and worked for almost 6 years as a Global Design Lead for a Leading Fortune 500 Consumer Product Company. Today, I specialize in Principal Product/UX Design and leadership consulting, helping businesses unlock impactful, measurable solutions. With a passion for design systems, customer-centric strategies and digital transformation, I excel at mentoring teams and tackling some of the most complex challenges in the organization. I also host design workshops and actively contribute to the design community, pushing the boundaries of innovation.
Beyond my work, I’m a lifelong learner and explorer, always seeking new experiences and growth. I have a deep love for documentaries, history, and reading in general. Traveling fuels my curiosity—I’ve spent several months in Norway and fell in love with its culture and landscapes. I enjoy visiting wineries, working on home projects, and immersing myself in art, from traditional and abstract to conceptual pieces and galleries. Nature is my retreat, whether hiking, swimming, or tending to my attempt at growing my own food. I’m passionate about cooking, supporting local artists, and above all, I’m a devoted friend & animal lover—proud mom to two French bulldogs.
Due to the nature of many projects being protected under NDAs, a significant portion of my work is password-protected. If you're interested in viewing my portfolio, please don't hesitate to reach out to me directly via email. I'd be happy to share access and discuss my work with you.
Thank you for stopping by!
I’M NOT AN AGENCY, BUT I’VE PARTNERED WITH MANY
Companies I’ve Worked With
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What People Are Saying
“Nikki is a rockstar. Her designs provide customer focused (and beautiful!) solutions to the most difficult business solutions across all devices. She is not a mere-designer. She is a problem solver. Nikki enjoys a good UX challenge and always produces wow-worthy results. Her well-rounded ability to follow through to implementation with developers is the icing on the cake. I would highly recommend Nikki on your next project. ”
“Nikki is a SUPER talented UX’er. All of it, end to end. Strategy to revalue the business, architecture, experience design, down to the finishing touches. She brings massive value to big projects or micro interactions to completely nail them. Does very thorough research and has a pragmatic solid work process. You’d be hard pressed to find anyone that would match her positive energy or hard work ethic.”
“Nikki is an exceptional UX designer. She has a knack for understanding customer needs and crisply mapping them to engineering and business requirements. Her designs are always intuitive and smart. Furthermore, she has an amazing personality, and is always friendly and kind, even on the toughest projects. Working with Nikki was truly a pleasure. She’s incredibly proactive and always willing to lend a helping-hand, or to go the extra mile on her projects.”
“I had the pleasure of working with Nikki for 7 months at NexTraq. Nikki always did an amazing job striking the right balance between big picture thinking and attention to detail. She loved tackling the biggest most complex problems at the company. Her positive attitude and willingness to share knowledge makes her a great leader and team player. Nikki is a passionate designer and a great mentor. I have enjoyed my time working with her closely and truly hope to cross paths again. I highly recommend Nikki to any leadership role in user experience and design. She would be a great asset to any organization.”