July 29, 2015

My Industry Experience


To utilize my design ability, education, knowledge and experience into a fast-paced field of technology to influence UI/UX Design and Development.


• User Experience Design:
• Complex design solutions
• Personas/User scenarios
• User centered design principles
• Defining consistent UI patterns/ UI pattern Libraries
• Annotated wireframes
• User research
• Usability
• Problem solving

Information Architecture:

• Site maps
• Complex Navigational Paradigms
• Taxonomy

Interaction Design:

• Developing Interactive Prototypes for use in usability/usefulness testing. Additionally, for the use of communication across other teams, as well for development.
• Creating imaginative and creative solutions in a virtual world.

Visual Design:

• Custom Web/Application Design and Layouts (from concept to production)
• User Interface Design
• Online Advertising/Media & Landing Pages

Front-end Development:

• Coding my visual designs into a working/functional sites & applications (HTML/CSS/Jquery & Javascript)


• SEO (search engine optimization)
• Google Analytics
• CMS (open source and commercial)
• Social Media Advertising and Integration
• Cross browser coding
• eCommerce design strategies
• Video Editing
• Photography

Software: Adobe: Photoshop, Image Ready, Illustrator, Acrobat, AfterEffects, InDesign, Flash, Dreamweaver, Final Cut Pro, Premiere, Freehand, QuarkXpress, FTP client, Axure, Omnigraffle, Sketch, Balsamiq and Microsoft Office.

Front-end design framework/architecture languages: HTML 4 & 5 , XML, ASP, JQuery, Javascript, PHP, Ajax, Actionscript and CSS/LESS/SASS.

Traditional Skills: Pencil illustration, pen and ink, painting, marker renderings and storyboards.


Borrowed By Design
Privately Owned Company
September 2014 – Present

In 2014, I was approached to lead a startup venture in the Fashion and Apparel industry in Atlanta.

This business had a unique business model and it leaned heavily in the technology space to accomplish the business goals. This included a number of complex customizations to existing platforms that I was challenged with building and finding solutions for.

I lead two implementations on two different platforms that allowed customers to create their own accounts and build their own “closets” and add inventory for lending and borrowing formal wear dresses amongst a community of women. This also included a scheduling tool for event planning, CRM integration and defining unique touchpoints in the lending a borrowing process through custom transactional email triggers.

Since we are a startup, I rolled up my sleeves and did a large percentage of the buildout for both launches. Also, the customizations to the platforms that were needed to support the business.

Our latest release launched in 2015.

In 2016, We were Awarded the WEI Entrepreneurship Initiative in the incubator program here in the City of Atlanta, GA – We were selected as 1 of 15 Businesses in Atlanta that were chosen by the Atlanta City Council as the top women entrepreneurs in the city of Atlanta.

Manager, Interactive Design
Newell Rubbermaid
Public Company; 10,001+ employees; NWL; Consumer Goods industry
October 2011 – Present Greater Atlanta Area

Responsible for interactive/ux design, development and online initiatives for Newell Rubbermaid for their global brands and ecommerce platforms.

Lead Visual Design, Interactive Design and User Experience for Digital Product Launches: Bed Bath and Beyond In-store kiosk system – Custom Window Configurator (2012) – Atlanta & New York Stores, Kirsch.com (2013), Bed Bath and Beyond – National store launch (2013 & 2014), Lowe’s In-store Tablet (2014-2015), Calphalon.com (2015).

Managed multiple projects simultaneously.

Coordinated with Director of E-commerce, project manager and development teams in the concept creation of highly interactive applications.

Worked with the marketing team to develop innovative and on brand creative.

Lead Front-end implementation, CMS team and data during digital product launches.

Developed and created innovative concepts in keeping with project scope, strategic positioning, and timelines.

Created deliverables such as screen layouts, color palettes, style guides, typography and user interface elements.

Developed visual design prototypes ranging from annotated wireframes to interactive mock-ups.

Communicated design strategy across a multidisciplinary team through all phases of projects.

Assisted Developers in front-end design implementation/coding: html/css during tight timelines.

Nikki Wolfe LLC
January 2003 – Present

Internet Design Lead
DS Waters of America
Privately Held; 1001-5000 employees; Food & Beverages industry
March 2007 – October 2011 (4 years 8 months)

Front-end developer / Lead designer of water.com. Also, our other internally branded sites: alhambrawater.com, belmontsprings.com, crystal-springs.com, crystalwater.com, hinckleysprings.com, kentwoodsprings.com, sierrasprings.com, purewaterpeople.com and roasttocoast.com.

Lead the design implementation and front-end development for water.com through 2 site launches in both 2008 & 2009.

Produced and managed National Online campaigns/ marketing collateral for accounts and partnerships with LSU, the New Orleans Saints, The Los Angeles Dodgers, The Los Angeles Angels, The Chicago Black Hawks, The Chicago Bulls, Home Depot, The San Diego Zoo, Lego Land, California and Susan G. Komen for the Cure.

Designer/Front-End Developer
Appen Newspapers
Privately Held; 11-50 employees; Publishing industry
June 2005 – March 2007 (1 year 10 months)

Worked to help setup CMS, design flow and wireframes to execute an editorial management system to update articles for 6 plus newspapers, as well incorporating display advertising space for local businesses.

My responsibilities included: initial build/design and management of northfulton.com, advertising design, preparing files for press and print production/layout design.