Ninja Thirsti

Launching New Product with a Personalized eCommerce Experience

The Backstory

As the Lead UX Designer for the Ninja Thirsti new product launch, I spearheaded the execution of innovative design strategies, collaborating with two supporting designers under my guidance. Together, we redefined the user experience by introducing a product chooser tailored to Thirsti customers' needs, delivering a streamlined and personalized experience. Our work supported a subscription model while ensuring seamless integration into Ninja’s existing infrastructure.

My Role & Contributions

  • Team Leadership: Managed and mentored two supporting designers, worked with partnered agencies, and internal design partners at Ninja ensuring cohesive and impactful design execution aligned with project goals.

  • Product Innovation: Developed a product chooser based on a defined set of variables, enabling customers to identify and customize products that best suited their preferences and needs.

  • Subscription Model Support: Designed experiences that aligned with a new subscription model, enhancing customer retention and lifecycle value.

  • Journey Mapping: Crafted detailed user journeys and flows to visualize and integrate new features into Ninja’s existing infrastructure effectively.

  • Stakeholder Collaboration: Partnered with multiple stakeholders, including engineering, marketing, and operations teams, to align on business goals and technical feasibility.

  • Brand Team Partnership: Collaborated closely with the brand team as they underwent a large-scale branding effort to ensure consistency and cohesion across the new product release.

Challenges Addressed

  1. Product Chooser: Designed an intuitive tool that leveraged defined variables, allowing customers to customize and identify the ideal product for their needs. The chooser balanced simplicity and depth, ensuring ease of use without sacrificing functionality.

  2. User Journeys and Flows: Developed comprehensive journey maps and workflows, visualizing how users interacted with the new features from onboarding to subscription management.

  3. Subscription Integration: Delivered designs that seamlessly supported subscription functionality, focusing on ease of setup, transparent pricing, and flexible management options.

  4. Brand Alignment: Partnered with the brand team to ensure all design elements reflected the refreshed visual identity, fostering brand loyalty and trust.

Solution

*Please click samples below to display full view.

Results

  • Enhanced Customer Experience: The product chooser delivery provided Thirsti customers with a personalized and efficient way to discover and purchase products.

  • Increased Engagement: Supported a subscription model that drove customer retention and recurring revenue.

  • Streamlined Implementation: Delivered user flows and journeys that simplified integration into Ninja’s existing infrastructure, reducing time-to-market.

  • Brand Consistency: Ensured all UX deliverables aligned with the new branding, creating a cohesive experience across touchpoints.

This project exemplified the power of collaboration and innovation in delivering customer-centric solutions. Leading a team of designers while working with cross-functional stakeholders allowed me to drive impactful results that aligned business objectives with user needs. The success of the Ninja Thirsti launch underscores the value of thoughtful UX design in creating meaningful and scalable product experiences.