Why Choose Me?

 

Scalable designs are a must-have for your business.

My plan for designing scalable solutions for businesses and clients includes delivering UI solutions that support a number of different scenarios outside of the scope for the initial project or request. This will allow your business to add and remove content and elements from the design and the UI will be flexible to support it.

I can help you increase conversions and sales.

The decisions that I make are a balance between understanding your customers, the user’s needs, the technology and the goals of your business. Through my experiences in design/ user testing and my ability to dive into analytics, I'm able to come up with design decisions across your technology that will convert more sales & customers for your business.

How I can boost your ROI:

  • Reduce number of user errors

  • Increase ease of use

  • Increase ease of learning

  • Increase traffic / audience size

  • Increase number of return visitors when appropriate (retain users)

  • Increase number of new visitors (attract users)

  • Increase number of visits from search

  • Reduce development costs

  • Reduce development time

  • Reduce maintenance costs

  • Reduce redesign costs

  • Decrease support costs

  • Reduce training needed

  • Reduce documentation costs

  • Increase transactions / purchases

  • Increase product sales

I understand how my designs will work with your system infrastructure.

This means I have a deep understanding of how leading systems are built and am fluent in the front-end programming languages used to bring design solutions to life. You can trust that my deliverables are not only visually compelling but also practical, ensuring they can be seamlessly implemented using the tools and resources available to your team.

My design solutions are lean and lightweight.

My design solutions follow a systems design approach, ensuring they are coded lean for optimal performance. I always take scalability and efficiency into consideration because lightweight UIs with consistent patterns will always perform better for end users. By focusing on modular design principles, reusable components, and standardized design rules, I create cohesive experiences that are not only intuitive but also reduce development overhead. This approach ensures that users interact with familiar, predictable controls, making websites and applications easier to navigate while maintaining high performance and maintainability.

I am in direct communication with
the business and my clients.

I’m comparing this to the layers of account managers that take notes in stakeholder and client meetings and then turn around and try to communicate requirements and direction to their design team. This is pretty standard for a lot of larger groups, and it serves to damper a lot of the communication between the client and the people designing the end solution while adding billable time to your business. So, you are paying more money, adding more time to the timeline, and increasing the chance that your feedback won’t be relayed clearly. With me, you’ll have a direct line of communication to ensure that business needs are clearly understood.

I have a strong background
in Branding / Visual Design.

With several years of experience in product design and visual design, I don’t just create strong UI solutions—I ensure they are both functional and visually compelling. Whether developing new brand standards or refining your existing identity, I craft clean, professional, and aesthetically striking designs that align with your company’s vision and help you stand out in the market.

I am adaptable to a number of different internal business processes.

I have successfully navigated both waterfall and agile environments, seamlessly integrating the UX process into agile workflows. My experience ensures that design efforts align with 2–3 week sprint cycles, driving efficiency while supporting scheduled production releases without compromising quality or user experience.

I am a fan of data-driven design.

During the research and discovery phase, I delve into my client’s analytics tools to extract valuable insights that inform strategic, data-driven recommendations. I validate designs against key performance benchmarks, ensuring that every decision is backed by measurable data and contributes to a successful final outcome.

I practice design thinking.

I approach problem-solving through Design Thinking, a structured yet flexible framework that fosters human-centered innovation. This process enables even the most traditional thinkers to uncover new possibilities and develop meaningful solutions by deeply understanding user needs. By prioritizing empathy, ideation, and iteration, I help teams unlock creativity with purpose, ensuring that every design decision is user-driven, strategic, and impactful.