Principal UX design, beyond borders.
I am a UX and product design leader with 15+ years of experience helping global brands and cross-functional teams turn complexity into momentum.
I like the part where the room gets smarter.
That usually means asking the question beneath the question, drawing the system nobody has named yet, and giving engineering a design they can believe in.
Based in Atlanta, Georgia and working globally, I have partnered with teams across enterprise technology, retail, media, healthcare, finance, civic systems, and education. My work sits comfortably between a boardroom strategy conversation and a component API review.
Innovation Beyond Borders is both a mantra and a working method: good ideas do not respect org charts, job titles, or the border between design and engineering.
A path that never fit one discipline.
I am a design leader, strategist, and independent builder, working where product, technology, and business meet.
How it started
My career has never fit neatly into one discipline. I studied graphic design at SCAD, then taught myself to code, which showed me how closely design and technology depend on each other.
For nearly two decades since, I have worked across industries, business models, and complex digital ecosystems, helping organizations turn hard problems into meaningful products and experiences. That work has included product strategy, UX, design systems, team leadership, and plenty of hands-on execution, in support of organizations including Apple, PayPal, the NBA, Pfizer, SharkNinja, and BJ's Wholesale Club.
I have moved between leading teams, advising stakeholders, shaping product direction, improving how work gets delivered, and getting directly involved in the work itself.
What I believe
The strongest product leaders understand both the bigger picture and the details that bring it to life. They challenge assumptions, connect user needs to business outcomes, work through ambiguity, and help teams make better decisions. When something needs to be built, they know what it takes to get from an idea to a working product.
- 01
Understand the problem
Before a process or a tool, there is the problem itself, and it deserves a patient, honest look.
- 02
Ask better questions
The first answer is rarely the useful one. Better questions change what a team decides to make.
- 03
Know when to build
Thinking, challenging, and building each have their moment. Part of the craft is telling them apart.
Still building.
Today I am applying that experience to a new chapter of product development shaped by AI. Through my independent practice and Protify, I am exploring how AI can speed up research, design, validation, and software development without giving up the critical thinking, craft, and human judgment that make products succeed.
I keep building, from developing applications on my own to experimenting with AI-powered product workflows. I am curious about what becomes possible as the traditional boundaries between design, strategy, and engineering begin to disappear.
I do not think good work comes from following a prescribed process or adopting every new technology. It comes from understanding the problem, asking better questions, and knowing when to think, when to challenge, and when to build. That is how I approach every engagement, every product, and every new idea.
Calm in the messy middle.
Independent projects
These are products I am building myself, from first sketch to working software.
FRNCHY
FRNCHY is a native app connecting French Bulldog owners through community, breed-specific care tools, and support for ethical breeding. I independently created its product strategy, brand, user experience, and native application, bringing the entire product from idea to build.
View FRNCHY
Accelerator
Accelerator is my proprietary AI research and validation technology for testing ideas, evaluating user experiences, and informing product decisions. I designed and built the system and its AI-assisted workflows to help teams gather evidence earlier while keeping human judgment central.
View Accelerator