The interface is not the product strategy.
A note on why a beautiful screen cannot carry an undecided organization.
Notes from the work07 / Journal
Design leadership and AI-native practice.
Short notes about UX research, product strategy, design systems, design-to-code, and the decisions that happen before the pixels.
What AI-native actually asks of a designer.
Beyond prompts: the new craft is shaping the loop between intent, evidence, and implementation.
Design systems are organizational memory.
Tokens and components matter. So do the decisions they preserve.
The .MD file is having a moment.
Why legible, versioned thinking is the quiet superpower of a modern product team.
Figma is not the finish line.
A practical field note on moving from Figma through MCP and into production.
“The best strategy is the one that changes what people do next.”— a working principle